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Users will soon have a fresh option that permits them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company disclosed that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

This change is undergoing trials over the coming weeks before a widespread release. This development coincides with a rise in AI-generated material, fueled by new video-generation tools.

The Broader AI Trend

Studies have shown that approximately 10% of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is often absurd or bizarre.

Our research shows that many people enjoy content produced via AI tools, from digital art to educational videos, and we want to give people the power to see more or less of that, based on their own likes,” stated a platform representative.

Volume and Proportions

The platform disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. Overall, over 100 m media items are uploaded to the platform each day, making clips made by AI a limited percentage of its total content library.

User Control Features

Members will be able to limit or boost the level of AI-generated videos they see by accessing the topic control feature in the app and choosing the AI content topic. Additional categories that are already be controlled under the tool encompass current affairs, fashion, cosmetics, and movement.

Content Labeling and Policies

Its policies require content makers to identify lifelike AI-generated content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its user guidelines.

In addition, the platform will from now on add an artificially created tag to content created with its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This step is designed to help prevent users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

The platform is also establishing a two million dollar AI literacy fund for professionals and groups to develop learning resources about ethical AI use. This project will support non-profit groups specializing in educating programming and robotics.

Moderation Strategy

TikTok has supported its content review process, amid discussion over plans to lay off numerous safety staff in the UK. It is planning to eliminate 439 jobs in its content moderation team in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A company official explained that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content before it is viewed by staff. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its machine learning processes.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”